INDUSTRIES · CONSUMER DURABLES & APPLIANCES
Every dealer, every showroom, every service call.
Durables and appliance brands win at three points: the dealer network that gets product onto shelves, the showroom floor where the sale is made, and every service visit that follows. Bharat Altum staffs all three. Where India buys for the long term, we run the people who move it, sell it, and keep it running.
THE CHALLENGE
The workforce challenge in Consumer Durables & Appliances
This sector runs on two very different workforces that customers experience as one brand. The first is the in-store and showroom team: promoters and sales associates who explain features, handle considered high-value purchases, and convert footfall in modern retail, multi-brand outlets and exclusive showrooms. The second is the after-sales network: field technicians, installation coordinators and warranty executives whose work decides whether the customer ever buys from you again.
A field sales executive for a premium bath or sanitaryware brand cannot be managed like a mass-market promoter. The product is technical, the buyer is researched, and the showroom experience carries the brand. Meanwhile the service workforce is spread across cities and smaller towns, hard to supervise, and central to your reputation. Coordinating both, at quality, across geographies, is the real challenge.
ROLES
Roles we staff in this sector
01
Showroom and in-store sales associates
02
Brand promoters and brand ambassadors
03
Store supervisors and customer experience executives
04
Field technicians and installation coordinators
05
Warranty and after-sales service executives
06
Order processing, customer service and commercial support
HOW WE DELIVER
How Altum delivers here
Sales & service, run as one
We never run a premium showroom team and a mass promoter team off the same template. Each deployment is designed to its own brand standard, training expectation and incentive model. The technician network gets geo-fenced attendance at each service point and visibility into job completion through HRMS role dashboards.
Ownership & accountability
Your named Account Lead owns the engagement across both sales and service. Attrition control is built around the realities of each role, since a showroom associate and a field technician churn for different reasons and need different retention plans. Compliance across the states you serve is owned by a dedicated SPOC, and payroll runs only on your approval.
ONE PARTNER FOR THE SHOWROOM AND THE SERVICE VAN.
One partner for the showroom and the service van.
Tell us your brand standard and your service footprint. We will staff both to match.
Unitech Cyber Park, Sector 39, Gurugram 122001 · 9953450011 · info@altum.co.in