INDUSTRIES · BUILDING MATERIALS
The sale happens through the painter, the mason, the contractor.
In building materials, the brand on the bag does not make the decision. The influencer on the site often does. Bharat Altum staffs the people who manage those relationships, win the dealer, and hold the channel. Where India builds, we run the field force that gets specified.
THE CHALLENGE
The workforce challenge in Building Materials
Selling paints, cement, tiles, adhesives and fittings is rarely a direct sale to the end buyer. It moves through a layered network: dealers and distributors, retail counters, and the on-site influencers who actually drive specification and repeat purchase. Painters, masons, contractors, plumbers and architects shape demand. A sales workforce here has to manage relationships, not just push product.
That makes the field role part salesperson, part relationship manager, part loyalty-programme runner. Coverage is wide and often semi-urban or rural. Influencer engagement programmes need consistent on-ground execution. And the workforce churns, which breaks the very relationships the business depends on. Continuity of the person managing a dealer or an influencer cluster is worth more here than in almost any other sector.
ROLES
Roles we staff in this sector
01
Sales officers and territory executives (dealer and project channels)
02
Influencer and loyalty programme executives (painter, mason, contractor engagement)
03
Channel and distributor executives
04
In-shop demonstrators and counter promoters
05
Site and project sales coordinators
06
Depot, dispatch and commercial support staff
HOW WE DELIVER
How Altum delivers here
Relationship continuity
We treat relationship continuity as the core deliverable. Retention plans are built specifically to keep your channel-facing people in place, because every replacement resets a dealer or influencer relationship. The HRMS tracks influencer engagement activity and dealer-coverage beats, with geo-fenced attendance at the points that matter.
Right role, right management
A field executive working an architect and project channel is staffed and managed differently from a counter promoter, and we build each accordingly. Your named Account Lead owns the engagement, a Compliance SPOC owns statutory obligations across the states you cover, and payroll runs only after your sign-off.
KEEP THE PEOPLE WHO HOLD YOUR CHANNEL
Keep the people who hold your channel relationships.
Tell us how your channel and influencer programmes run. We will staff for continuity.
Unitech Cyber Park, Sector 39, Gurugram 122001 · 9953450011 · info@altum.co.in