Industries · FMCG
The workforce behind every area, every region, every outlet.
FMCG companies win on reach. Bharat Altum staffs the people who deliver it — on the beat, at the outlet, keeping the shelf and the cold chain full. Wherever India shops, drinks and restocks, our field force is already there.
The challenge
The workforce challenge in FMCG
Distribution is everything. A brand can have the right product and the right price and still lose because its beat coverage is thin, its trade promoters are inconsistent, or its depot staffing breaks down during peak season. Seasonal demand swings, route-to-market intensity, and the need to scale teams up and down across the year without losing discipline all add further pressure.
Attrition in this workforce is high and well understood. Trade promoters and territory officers churn fast. The cost is not just rehiring, it is lost beat continuity and weakened retailer relationships. The real task is not filling seats. It is holding coverage steady across thousands of outlets while the people on the ground keep changing.
ROLES
Roles we staff in this sector
01
Territory Sales Officers and Sales Executives
02
Trade Promoters and ISD / market promoters
03
Distributor and channel executives
04
Depot, warehouse and dispatch staff
05
Merchandisers and shelf execution teams
06
Sales accounting, MIS and order-processing support
HOW WE DELIVER
How Altum delivers here
Coverage & continuity
We staff this sector for coverage and continuity, not headcount. Your deployment is mapped to your beat plan, with geo-fenced attendance at each market point so you know the beat was actually walked. The incentive engine in our HRMS is configured to your secondary sales and outlet targets, not a generic scheme.
Attrition & accountability
Attrition control is treated as a discipline, not a disclaimer. We build a sector-specific retention plan around your territories and run it. Your named Account Lead owns the relationship, a Payroll SME owns accuracy, and a Compliance SPOC owns multi-state statutory obligations across the markets you operate in. Payroll runs only after your approval.
Let us hold your coverage steady through the churn.
Let us hold your coverage steady through the churn.
Tell us your beat plan and your peak season. We will build the field force around it.
Unitech Cyber Park, Sector 39, Gurugram 122001 · 9953450011 · info@altum.co.in