Roles We Staff · Field Sales & Distribution
Field sales teams that hold the beat, month after month.
Distribution depends on people who show up, cover the territory and close. We build and manage salaried field sales forces across India, structured around your beats, your channels and your numbers.
THE REALITY
The operating reality
Field sales is hard to get right because it runs on movement. A territory officer covers a defined beat, visits outlets in sequence, takes orders and pushes secondary sales. When coverage slips, the gap is invisible until the month closes light.
The problems are well known. Attendance is hard to verify when the workforce is mobile. Incentive plans designed in head office get gamed in the field. Productivity varies wildly between two reps on identical territories. And attrition is brutal: a good salesperson is always being courted by a competitor, and a weak one quietly costs you coverage before they leave.
Getting this workforce right means treating territory mapping, attendance, incentives and retention as one connected system, not four separate problems.
ROLES
Roles we staff in this cluster
01
Territory Sales Officers
02
Area Sales Executives
03
Channel Development Representatives
04
Trade Promoters
05
In-Store Brand Promoters
06
Depot Executives
07
General sales staff across the distribution line
HOW WE MANAGE
How Altum manages this workforce
Recruitment fit
We hire for territory knowledge, language and the stamina the beat demands, not just a CV. A rep who knows the local trade ramps faster and stays longer.
Geo-fenced attendance
Attendance is captured against the actual deployment point. A rep marks present from the territory, not from anywhere. You see real coverage, not claimed coverage.
Custom incentive engine
We configure the incentive structure per role and per channel in the HRMS, tied to the metrics that matter for that beat. Plans are transparent to the rep and hard to game, so effort and payout stay aligned.
Attrition control
We treat attrition as a problem to be diagnosed and reduced, not absorbed. We track workforce health on a RAG view per deployment point and intervene before a territory goes dark.
Account ownership
You get a named Account Lead, a Payroll SME and a Compliance SPOC, with a 72-hour escalation path. One team owns the outcome.
Compliance
We hold multi-state compliance ownership across every territory you operate in, with payroll released only after your approval.
Map your territories. We will staff them
Map your territories. We will staff them.
Tell us your beats, channels and targets. We will design the field force and the incentive model to match.
Unitech Cyber Park, Sector 39, Gurugram 122001 · 9953450011 · info@altum.co.in